Marketing and Advertising Translations

We translate into dozens of languages, including English, Italian, Spanish, French, Portuguese, German, Russian, Arabic, Chinese and Japanese.

The purpose of advertising translations is to convey concepts that provoke a positive reaction in the target audience and get them interested in a brand or a product.

A good advertising translation must therefore reflect the geography, language, culture and age of the target audience. It can never be literal, and the message must be readapted in order to be suitable for a particular audience. On the other hand, one of the main difficulties is to establish the degree of formality/informality that should be be adopted, and we must also take into account the expectations, differences and aspirations that divide two culturally and geographically distinct audiences.

For this reason, Lingua Valley employs a team of translators who are intimately familiar with the marketing and advertising sectors.

More than any other sector, marketing and advertising have been influenced and to some extent transformed by the new digital ecosystem. The possibilities for positioning products and services have multiplied, and specialists have had to update themselves in order to become familiar with the new technologies. Nowadays, we probably talk more about digital marketing, interactive marketing or web marketing than traditional marketing, not least because the Internet has changed people’s consumption habits globally.

For this very reason, Lingua Valley not only offers translations of traditional promotional and advertising documents, but also translates content, pay-offs, slogans and campaigns.